Blog | John Madeira

Pricing Psychology and Selling your Home

Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.”Welcome to the psychology of pricing! According to research, people tend ...

Adding Value To Your California Home With Landscaping

If you’re getting ready to sell your California home, you may wonder what the return on your investment will be for specific projects. One of these potential projects is that of landscaping. Will you get more money for the sale of your home? How much more will you get if ...

Lighting: Finding and Choosing Your Perfect Light Fixtures

The right type and amount of lighting in each part of your custom home can make a big difference in the way it looks. Having a well-lit home also provides additional safety. When you’re working on your custom home design, plan to go through lighting fixture options. While there are ...

How to Make your Home “Picture Perfect” for Viewings

Have you ever had a formal photo shoot? Perhaps you’ve had one for work or arranged one for your family. If so, chances are you dressed up and made yourself look your best. That’s the right mindset to be in when selling your home too. You want to make every room ...